The Consumer Technology Association (CTA) is back again in 2021 with its annual consumer electronics event called CES. Don't fly to Las Vegas this time, though. The event will be fully digital, from keynote speakers to product launches.
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What Are the Dates for CES 2021?
While the event usually occurs the first week in January, the 2021 event was January 11-14. A digital 'anchor desk' will be available on the CES home page to help attendees navigate the event.January 11: Exclusive media-only access.January 12-13: Exhibitor showcase and conference programming.January 14: Conference programming.Learn more about how a digital CES will work.
Where Is It Being Held?
CES 2021 is entirely online. Microsoft powered the all-digital event, which uses its cloud solutions like Azure, Teams, and Power Platform to create the virtual event's world. Many corporate participants will be providing unique digital experiences.
How to Register to Attend
Both consumers and industry professionals can attend the event. Consumers will be limited to select public events; industry professionals can attend approved events and the digital floor show through a credentialing process.
To sign up to attend events as a consumer, you'll need to add your email address to the CES list and agree to receive emails advising you how to access various events through the show.
To sign up and attend events as an industry professional, you'll need to register and provide documentation depending upon your role.
What Kinds of Things Are Usually Announced at CES?
CES began in 1967 and has created a reputation for being the place for new tech announcements. In 1970, for example, CES showed a prototype of the videocassette recorders. Twelve years later, the eight-bit Commodore 64 launched at the event. DVDs, HDTV, Xbox, fitness bands, Blu-Ray discs, 8k TVs... the list of innovative tech first shown at CES goes on and on.The 10 best products from CES 1967 - 2021: A History of Tech
In 2020, CES hosted more than 4,400 exhibitors and covered technologies from artificial intelligence and 5G to sustainable tech trends.
CES tends to be biggest with home entertainment announcements. This year, keep an eye out for more 8k innovations, increased virtual assistant and streaming device (like Roku) integration into all kinds of products, more OLED and ULED televisions, a few new trendy cameras, and lots and lots of new audio options.
We don't expect to see much involving new smartphones, though. While a few things might surface, most companies wait to make a big competitive splash with new phone models during Mobile World Congress (MWC), an annual industry event in Spain that focuses on all things mobile. Apple and Samsung, in particular, tend to either use MWC for announcements or host launch events.The Biggest CES Flops of All Time: New tech falls down, goes boom
Rumored Announcements for CES 2021
Artificial intelligence, smart homes, wireless devices, software and apps, and vehicle technologies were the top 5 product categories most attendees were interested in at the 2020 event.
This year, the rumor mill is buzzing that Samsung will announce Mini LED backlights into a new TV line, spurred on by Trendforce's public relations announcement. Samsung hasn't made any official comment, however.
Other rumored reveals include the announcement of Ryzen 5000 mobile chips from AMD (aka Zen3) and a Sony A9 8k camera series, which expects to sell for close to $5,000.
Keynote and Other Speakers Confirmed for 2021
CES always has exciting keynote speakers, and this year's event is no exception. General Motors Chairman and CEO Mary Barra, Verizon Chairman and CEO Hans Vestberg, and AMD President and CEO Dr. LIsa Su will present keynote addresses.
You can catch their presentations and others on the following dates (all times Eastern Standard Time).January 11, 2021; 6:30 - 7:30 pm: Han Vestburg, VerizonJanuary 12, 2021; 8:15 - 8:30 am: Gary Shapiro, CTA President, and Karen Chupka, CES Executive Vice PresidentJanuary 12, 2021; 9 - 10 am: Mary Barra, General MotorsJanuary 12, 2021; 11 am - 12 pm: Dr. Lisa Su, AMD