The iPod was an unquestioned success, the kind rarely equaled by any other product. It transformed Apple, the way users interact with music, and the music industry itself thanks to the iTunes Store. The speed at which its sales grew is almost impossible to believe for a device that costs hundreds of dollars and lasts for years.
Looking at the history of iPod sales is impressive. The big gains in how many iPods were sold worldwide in just a few quarters and years are particularly impressive (check out the 8 months between March and November 2005: 15 million sold!).
This list of how many iPods have been sold illustrates the growth of the iPod. The sales figures are based on Apple announcements (usually during quarterly financial reporting) and numbers are approximate. The figures listed here are cumulative. For instance, the December 2014 number is the total number of iPods sold from its introduction to that time.
How Many iPods Have Been Sold All Time
According to data from Apple, over 400 million iPods have been sold all time.
This chart provides a more detailed look at iPod sales over time and how the release of popular models effected sales.
Total iPod Sales Worldwide, For All TimeDateEventTotal SalesMay 20197th Gen. iPod touch released July 2017Apple discontinues the iPod nano and Shuffle July 20156th Gen. iPod touch released January 2015Apple stops reporting iPod sales December 2014 390 millionSeptember 2014Apple discontinues the iPod Classic December 2013 375 millionSeptember 20127th Gen. iPod nano released5th Gen. iPod touch released350 millionJanuary 2011 304 milionSeptember 20106th Gen. iPod nano released4th Gen. iPod Shuffle released4th Gen. iPod touch released275 millionSeptember 20095th Gen. iPod nano released3rd Gen. iPod touch released220 millionMarch 20093rd Gen. iPod Shuffle released September 20084th Gen. iPod nano released2nd Gen. iPod touch released April 2008 152 millionOctober 2007 120 millionSeptember 2007iPod Classic released3rd Gen. iPod nano released1st Gen. iPod touch released110 millionJune 2007Original iPhone released April 2007 100 millionSeptember 20062nd Gen. iPod nano released2nd Gen. iPod Shuffle released January 2006 42 millionNovember 2005 30 millionOctober 2005iPod Video released September 20051st Gen. iPod nano released March 2005 15 millionJanuary 20051st Gen. iPod Shuffle released December 2004 10 millionOctober 2004iPod Photo released3.7 millionMay 2004 3 millionJanuary 2004 2 millionApril 20033rd Gen. iPod released January 2003 600,000July 20022nd Gen. iPod released December 2001 25,000October 2001Original iPod released
The Diminishing iPod Line
The iPod product line used to include the iPod Classic, iPod touch, iPod nano, and iPod Shuffle. All but the iPod touch are no longer sold. The Classic was discontinued in Sept. 2014 and while the iPod nano and iPod Shuffle were both discontinued in July 2017.
Only the iPod touch has been significantly updated since 2012. Sales of the iPod are have slowed significantly: only about 45 million iPods were sold in the 18 months between January 2011 and September 2012. The continued explosive sales of the iPhone and other smartphones have been the key cause of the iPod's fall.
Curious about how many iPhones have been sold? Check out How Many iPhones Have Been Sold Worldwide?
Apple Stopped Reporting How Many iPods Have Been Sold
All good things come to an end. Despite selling more than 400 million units all time, the iPod is almost gone. It's being replaced by the iPhone, which sells as many units in a quarter as the iPod often did in a year.
After years of steady, quarter-by-quarter declines in sales, Apple stopped providing separate sales figures for the iPod in January 2015. It makes sense: why call attention to a once-proud product that's fading away? Instead, Apple now includes iPod sales lumped into the "Other Products" line in its quarterly financial reporting. That's a catch-all category for anything that's not an iPhone, iPad, Mac, or a service.
How Much Longer Will the iPod Line Last?
There's no telling how much longer the iPod line will continue. It's a safe assumption that the iPod touch will hang around for a while since it's so similar to the iPhone and still, reportedly, a good seller. With that being the only remaining model, it's likely that the ultimate end of the iPod line isn't that far away.What Is the Best Current iPod?